HDL FOOD (India) Private Limited is one of India’s pioneer organizations in the business of FMCG import and export. Based in Rajkot, Gujarat, they export a wide range of products — dry fruits, pulses, blended spices, fertilizers and other grocery commodities — to 20+ countries including Dubai, Uganda, Kenya and Madagascar.

Despite a strong product portfolio and an established global distribution network, HDL Global had no structured digital marketing strategy. They were relying entirely on trade show participation and word-of-mouth referrals to generate international buyer inquiries — an approach that was expensive, unpredictable, and not scalable.

DFLY was brought in to build and execute a comprehensive digital growth engine — from search engine visibility to targeted paid advertising — with a focused goal: generate consistent, high-quality B2B export inquiries from international markets at a lower cost than trade events.