News Angle Development
We dig into your announcement to find what makes it interesting to readers beyond your company — timing, local impact, a trend or a first.
Press Release Services
News Worth Announcing, Written to Get Picked Up
We help you find the news angle in your announcement, write a press release editors can use, and get it in front of the journalists, publications and newswires most relevant to your story.
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Newsworthy, Not Promotional
A press release is a short, factual announcement written for journalists: a launch, an expansion, a collaboration, an award, an event or an important hire. Our press release services cover the whole job — shaping the angle, writing in journalistic style, building a relevant media list, distributing the release, following up and reporting on where it appeared.
Editors ignore releases that read like ads. Most rejected releases fail for the same reasons: no clear news, the key facts buried under adjectives, and quotes that say nothing. We write the way journalists want to receive news — a clear hook, the essential facts up front, and quotes that add context instead of noise. No one can make coverage certain, because editors decide what they publish, but a well-written release gives your story a fair chance.
Press releases work well alongside your wider marketing. Coverage in a respected publication builds credibility your own channels cannot, and online releases can bring links and searchable mentions of your brand. Your news can then be reused on your website, social media, email and sales materials. Distribution is targeted to outlets and industry sites relevant to your story, not a blanket blast.
- An honest assessment of whether your announcement is genuinely newsworthy
- Releases written in inverted-pyramid journalistic style with usable quotes
- Media lists built around your industry, region and story type
- A clear report of where your release was published or mentioned
What Our Press Release Service Covers
Press Release Writing
A tight, factual release with a strong headline, a lead paragraph covering who, what, when, where and why, and supporting detail in order of importance.
Editing to Journalistic Style
Turning existing drafts that read like brochures into neutral, newsroom-ready copy — cutting hype, clarifying facts and sharpening quotes from your spokespeople.
Media List Building
A targeted list of journalists, editors and publications covering your sector, city or region, from business and trade press to local news outlets.
Newswire Distribution
Distribution through suitable newswire services when broad online reach makes sense, chosen for your audience and industry rather than sheer volume.
Targeted Media Outreach
Personalised pitches sent directly to relevant journalists, timed to suit their deadlines, with the release, images and a spokesperson contact ready.
Online Newsroom & Press Kit
A press page on your website with releases, company background, leadership bios, logos and photos, so journalists can find what they need quickly.
Follow-Up & Coverage Reporting
Polite follow-up with journalists who showed interest, monitoring of where your news appears, and a clear report of pickups, mentions and links.
How Our Press Release Process Works
Step 01
Story Assessment
We start with a conversation about your announcement, its timing and who should care about it. We give you an honest view on its news value and suggest the strongest angle. If the story is thin, we will say so and suggest how to strengthen it.
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Step 02
Writing & Approvals
We draft the release in journalistic style, with a clear headline, a factual lead paragraph and quotes gathered from your spokespeople. You and any stakeholders review it for accuracy. We also prepare a short boilerplate about your company and confirm the media contact details.
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Step 03
Media List & Assets
We build a media list matched to your story — trade publications, business desks, regional news and relevant online outlets. Alongside it we prepare supporting assets such as high-resolution photos, logos and a press kit page, so journalists have everything in one place.
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Step 04
Distribution & Outreach
On the agreed date, the release goes out through the chosen newswire and as personalised pitches to targeted journalists. Timing considers news cycles, holidays and any embargo you need. We stay available to handle journalist questions and interview requests promptly.
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Step 05
Follow-Up & Reporting
We follow up with journalists where appropriate, without pestering them. We then monitor online coverage and mentions of your news and send a report listing where it appeared, any links earned, and what we learned for your next announcement.
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Who Press Releases Are For
Press releases suit businesses with genuine news to share. If your announcement is mainly a sales offer, advertising or social media will usually serve it better.
Product & Service Launches
Businesses introducing a new product, service or technology that solves a real problem and could interest trade press or local business news.
Expanding Businesses
Companies opening a new branch, factory or office, entering a new city or market, or creating local jobs that regional media may want to cover.
Event Organisers
Businesses and institutions hosting exhibitions, conferences, community programmes or launches who want media attendance and coverage before and after the event.
Startups Raising Their Profile
Startups announcing funding, milestones or collaborations who want credible third-party mentions they can show to investors, customers, suppliers and future hires.
Established Local Firms
Well-known businesses across Gujarat marking anniversaries, leadership changes or community initiatives worth telling the wider public about.
Leaders Sharing Expertise
Founders and specialists with informed commentary on industry changes or new regulations, who can offer journalists a useful expert perspective.
What Press Releases Can Do for Your Business
Media Credibility
Third-party coverage carries more weight with customers than anything you publish on your own channels.
Search and Link Value
Online coverage can include links and brand mentions that support how your business appears in search.
Wider Reach
Your announcement can reach readers, buyers and industry contacts who do not already follow your business.
Brand Awareness
Regular, genuine news builds familiarity over time, so your name is recognised when people need what you offer.
Reusable Content
A release and any coverage can be shared on your website, social media, newsletters and sales presentations.
Stronger Media Relationships
Helpful, well-prepared releases make journalists more likely to remember you as a reliable source later.
Why Choose Dfly Inc for Press Releases
We treat every release as a story that has to earn its place. Our job is to give real news the strongest possible chance with editors.
- News Angle First. We decide what makes the story worth covering before writing a word, and we tell you honestly when an announcement needs a stronger hook to interest editors.
- Straight Talk on Coverage. We are clear that pickup depends on newsworthiness and editorial decisions. You get realistic expectations up front, not inflated claims about certain publication.
- Reports Based on Evidence. Coverage reports list actual pickups, mentions and links we can verify, and we use what worked to shape the angle and outreach for your next release.
- Lists Built for Your Story. Each media list is assembled for the specific announcement, sector and region, rather than sending every release to the same generic database.
- You Approve Everything. Nothing goes out without your sign-off on the release, quotes, media list and timing, and you see exactly which channels distribution used.
- Each Release Builds on the Last. We keep your newsroom page updated and refine our approach after each announcement, helping your media presence grow steadily over time.
Get in Touch
Let's Talk About Press Release
- Tell us about your announcement, its timing and who should hear about it
- Get an honest view on the news angle before anything is written
- Choose newswire distribution, targeted outreach or a combination of both
- Receive a coverage report listing pickups, mentions and links found
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WhatsApp should now open with your enquiry filled in — press Send to reach us. If it didn't open, message us on WhatsApp at +91 89998 98993.
Illustrative Client Feedback
Examples of the feedback we work towards, shown for illustration. They are not quotes from named clients.
Illustrative
“Dfly Inc took a vague idea and turned it into a product we're proud of. Communication was clear from kickoff to launch, and the results kept improving after.”
Illustrative testimonialExample feedback, not a named client
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“The team moved fast without cutting corners. Our app shipped on schedule and the post-launch support has been just as responsive as the build phase.”
Illustrative testimonialExample feedback, not a named client
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“What stood out was how data-driven every decision was. We finally have a digital partner who explains the 'why' behind every recommendation.”
Illustrative testimonialExample feedback, not a named client
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“Our engineering standards are high and Dfly Inc met them without us having to chase for code quality. Reviews were thorough and deployments were smooth.”
Illustrative testimonialExample feedback, not a named client
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“Our organic traffic and enquiry volume both climbed within the first quarter. Reporting was clear enough that our whole team could follow it.”
Illustrative testimonialExample feedback, not a named client
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“Eighteen months in and they still treat our roadmap like it's their own. That kind of consistency is rare from an outside partner.”
Illustrative testimonialExample feedback, not a named client
Press Releases, Answered
No, and you should be cautious of anyone who says otherwise. Journalists and editors decide what they cover based on newsworthiness, timing and their readers. What we can do is find the strongest angle, write a release editors can use easily, and send it to relevant people. Paid newswire distribution places your release on syndication sites, but that is different from earned editorial coverage.
Journalists look for something new, relevant to their readers and timely. Launches that solve a real problem, local expansions that create jobs, notable collaborations, research findings, events and expert commentary on current issues often qualify. A routine discount or a website update usually does not. We will give you an honest view before writing.
Newswire distribution sends your release through a service that publishes it across its network and syndication sites, giving broad online visibility. Targeted outreach means pitching the release directly to selected journalists who cover your topic. Outreach takes more effort but is how most genuine editorial stories start. Many announcements benefit from both.
It depends on how ready the information is and how many people need to approve it. Once we have the facts, quotes and sign-off, writing and preparing the media list moves quickly. For time-sensitive news, tell us early. Approvals inside your business are usually the slowest step, so we plan around them.
We usually draft quotes based on a short conversation with your spokesperson, so they reflect what that person actually thinks, in natural language. The spokesperson then reviews and approves them. Good quotes add perspective or explain why the news matters; they do not repeat facts already in the release.
Yes, regional media can be very relevant for local launches, expansions and community stories in Gujarat. We can build media lists covering regional publications and discuss whether your release should be adapted for language and local angle. Requirements vary by outlet, so we plan this per announcement rather than assuming.
You receive a coverage report listing where the release was published or mentioned that we could find, links to each item, newswire distribution confirmations where used, and any journalist responses. We also include notes on what interested editors and suggestions for your next announcement, so each release informs the following one.