Generate Quality Inquiries
Leads from real buyers, not just likes and clicks.
All Case Studies
Meta Ads Case Study
520+ Admissions through Meta Ads
for Dandelion Kidz · Preschool / Education
A Meta Ads campaign planned to bring Dandelion Kidz more admission enquiries from parents nearby — and measured on enquiries and leads, not just reach.
520+Admission Leads
Dandelion KidzMeta Ads- 1.4MAd Reach
- 9,600Website Visits
- 520+Admission Leads
- 0.69%Ad Reach → Website Visits
- 5.4%Website Visits → Admission Leads
About the Client
Dandelion KidzPreschool / Education- Client
- Dandelion Kidz
- Industry
- Preschool / Education
- Service
- Meta Ads
The goalDandelion Kidz wanted more admission enquiries from parents nearby.
Campaign Objectives
Increase Brand Visibility
Reach the right audience across Facebook and Instagram.
Reach the Right Audience
Target by interests, behaviour and lookalikes of past buyers.
Drive Website Traffic
Send interested people to pages built to convert.
Our Meta Ads Strategy
We planned Facebook and Instagram campaigns around the people most likely to buy: audience research, creative made for the feed, reels and stories, and lead forms or landing pages built to turn attention into enquiries. Budgets moved weekly towards the audiences and ads that produced real leads, not just clicks.
- 01
Research & Setup
Buyer research, account and pixel setup, and campaign structure.
- 02
Creative & Launch
First ad sets live with several creative angles to test.
- 03
Lead Generation
Lead forms and landing pages that capture every enquiry.
- 04
Optimise
Weekly budget shifts towards the audiences and ads that convert.
- 05
Scale & Report
Scaling what works, with clear monthly reporting.
What We Delivered
Audience & Targeting
Interest, lookalike and retargeting audiences built around real buyers.
Ad Creative
Static, carousel and video ads made for feed, reels and stories.
Lead Capture & Tracking
Lead forms, landing pages and pixel tracking tied to every enquiry.
Campaign Performance
Results funnel
- Ad Reach
- Website Visits
- Admission Leads
What the numbers mean
- 0.69%of ad reach became website visits
- 5.4%of website visits became admission leads
Figures for Dandelion Kidz's Meta Ads work as reported by Dfly Inc; rates are calculated from those figures.
Illustrative Client Feedback
Examples of the feedback we work towards, shown for illustration. They are not quotes from named clients.
Illustrative
“Dfly Inc took a vague idea and turned it into a product we're proud of. Communication was clear from kickoff to launch, and the results kept improving after.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“The team moved fast without cutting corners. Our app shipped on schedule and the post-launch support has been just as responsive as the build phase.”
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Illustrative
“What stood out was how data-driven every decision was. We finally have a digital partner who explains the 'why' behind every recommendation.”
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Illustrative
“Our engineering standards are high and Dfly Inc met them without us having to chase for code quality. Reviews were thorough and deployments were smooth.”
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Illustrative
“Our organic traffic and enquiry volume both climbed within the first quarter. Reporting was clear enough that our whole team could follow it.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Eighteen months in and they still treat our roadmap like it's their own. That kind of consistency is rare from an outside partner.”
Illustrative testimonialExample feedback, not a named client