Generate Quality Inquiries
Leads from real buyers, not just likes and clicks.
All Case Studies
Meta Ads Case Study
Generated 420+ B2B Inquiries with Meta Ads
for Define Hardware · Architectural Hardware Manufacturer
A Meta Ads campaign planned to bring Define Hardware more qualified B2B inquiries from architects, builders and dealers — and measured on enquiries and leads, not just reach.
420+Qualified Leads
Define HardwareMeta Ads- 3.2MAd Reach
- 18,750Website Visits
- 420+Qualified Leads
- 0.59%Ad Reach → Website Visits
- 2.2%Website Visits → Qualified Leads
About the Client
Define HardwareArchitectural Hardware Manufacturer- Client
- Define Hardware
- Industry
- Architectural Hardware Manufacturer
- Service
- Meta Ads
The goalDefine Hardware wanted more qualified B2B inquiries from architects, builders and dealers.
Campaign Objectives
Increase Brand Visibility
Reach the right audience across Facebook and Instagram.
Reach the Right Audience
Target by interests, behaviour and lookalikes of past buyers.
Drive Website Traffic
Send interested people to pages built to convert.
Our Meta Ads Strategy
We planned Facebook and Instagram campaigns around the people most likely to buy: audience research, creative made for the feed, reels and stories, and lead forms or landing pages built to turn attention into enquiries. Budgets moved weekly towards the audiences and ads that produced real leads, not just clicks.
- 01
Research & Setup
Buyer research, account and pixel setup, and campaign structure.
- 02
Creative & Launch
First ad sets live with several creative angles to test.
- 03
Lead Generation
Lead forms and landing pages that capture every enquiry.
- 04
Optimise
Weekly budget shifts towards the audiences and ads that convert.
- 05
Scale & Report
Scaling what works, with clear monthly reporting.
What We Delivered
Audience & Targeting
Interest, lookalike and retargeting audiences built around real buyers.
Ad Creative
Static, carousel and video ads made for feed, reels and stories.
Lead Capture & Tracking
Lead forms, landing pages and pixel tracking tied to every enquiry.
Campaign Performance
Results funnel
- Ad Reach
- Website Visits
- Qualified Leads
What the numbers mean
- 0.59%of ad reach became website visits
- 2.2%of website visits became qualified leads
Figures for Define Hardware's Meta Ads work as reported by Dfly Inc; rates are calculated from those figures.
Illustrative Client Feedback
Examples of the feedback we work towards, shown for illustration. They are not quotes from named clients.
Illustrative
“Dfly Inc took a vague idea and turned it into a product we're proud of. Communication was clear from kickoff to launch, and the results kept improving after.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“The team moved fast without cutting corners. Our app shipped on schedule and the post-launch support has been just as responsive as the build phase.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“What stood out was how data-driven every decision was. We finally have a digital partner who explains the 'why' behind every recommendation.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our engineering standards are high and Dfly Inc met them without us having to chase for code quality. Reviews were thorough and deployments were smooth.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our organic traffic and enquiry volume both climbed within the first quarter. Reporting was clear enough that our whole team could follow it.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Eighteen months in and they still treat our roadmap like it's their own. That kind of consistency is rare from an outside partner.”
Illustrative testimonialExample feedback, not a named client