Capture Buying Intent
Show up when buyers search for the products you sell.
All Case Studies
Google Ads Case Study
3,260 Export Inquiries through Google Ads
for Legato · Porcelain Tiles Manufacturer
A Google Ads campaign planned to bring Legato a steady flow of export inquiries from overseas buyers — and measured on enquiries and leads, not just reach.
3,260Qualified Inquiries
LegatoGoogle Ads- 2.8MImpressions
- 148KClicks
- 3,260Qualified Inquiries
- 5.3%Impressions → Clicks
- 2.2%Clicks → Qualified Inquiries
About the Client
LegatoPorcelain Tiles Manufacturer- Client
- Legato
- Industry
- Porcelain Tiles Manufacturer
- Service
- Google Ads
The goalLegato wanted a steady flow of export inquiries from overseas buyers.
Campaign Objectives
Generate Quality Inquiries
Turn clicks into enquiries the sales team can act on.
Reach Target Markets
Focus budget on the regions and countries that matter.
Improve Return on Spend
Spend more on the keywords that bring results.
Our Google Ads Strategy
We built Google Ads around buying intent: tightly grouped keywords, ad copy written for each group, and landing pages that answer the searcher's question. Conversion tracking was set up before launch, so bids and budgets could follow the campaigns that produced real enquiries.
- 01
Account Audit & Research
Keyword, competitor and market research for the target regions.
- 02
Campaign Build
Campaigns, ad groups, ads and tracking set up and checked.
- 03
Landing Pages
Pages matched to each ad group so clicks turn into enquiries.
- 04
Optimise
Search terms, bids and ads refined every week.
- 05
Scale & Report
Budget moved to the best markets, with monthly reporting.
What We Delivered
Keyword & Campaign Structure
Intent-based keyword groups across Search and Display.
Ad Copy & Landing Pages
Ads and pages written to match what each searcher is looking for.
Tracking & Bidding
Conversion tracking with bids and budgets tuned to results.
Campaign Performance
Results funnel
- Impressions
- Clicks
- Qualified Inquiries
What the numbers mean
- 5.3%of impressions became clicks
- 2.2%of clicks became qualified inquiries
Figures for Legato's Google Ads work as reported by Dfly Inc; rates are calculated from those figures.
Illustrative Client Feedback
Examples of the feedback we work towards, shown for illustration. They are not quotes from named clients.
Illustrative
“Dfly Inc took a vague idea and turned it into a product we're proud of. Communication was clear from kickoff to launch, and the results kept improving after.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“The team moved fast without cutting corners. Our app shipped on schedule and the post-launch support has been just as responsive as the build phase.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“What stood out was how data-driven every decision was. We finally have a digital partner who explains the 'why' behind every recommendation.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our engineering standards are high and Dfly Inc met them without us having to chase for code quality. Reviews were thorough and deployments were smooth.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our organic traffic and enquiry volume both climbed within the first quarter. Reporting was clear enough that our whole team could follow it.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Eighteen months in and they still treat our roadmap like it's their own. That kind of consistency is rare from an outside partner.”
Illustrative testimonialExample feedback, not a named client