Reach Decision-Makers
Target by job title, seniority, industry and company size.
All Case Studies
LinkedIn Ads Case Study
Generate International B2B Leads with LinkedIn Ads
for Myriad Design · Interior & Architectural Design
A LinkedIn Ads campaign planned to bring Myriad Design international B2B leads from developers, hotels and businesses — and measured on enquiries and leads, not just reach.
260+Qualified Leads
Myriad DesignLinkedIn Ads- 980KImpressions
- 6,400Website Visits
- 260+Qualified Leads
- 0.65%Impressions → Website Visits
- 4.1%Website Visits → Qualified Leads
About the Client
Myriad DesignInterior & Architectural Design- Client
- Myriad Design
- Industry
- Interior & Architectural Design
- Service
- LinkedIn Ads
The goalMyriad Design wanted international B2B leads from developers, hotels and businesses.
Campaign Objectives
Generate B2B Leads
Qualified leads ready for a sales conversation.
Expand Into New Markets
Reach companies in the regions you want to grow in.
Build Brand Credibility
Show expertise to the buyers who matter most.
Our LinkedIn Ads Strategy
We used LinkedIn's B2B targeting to reach decision-makers by job title, industry and company size, with sponsored content and lead gen forms that made it easy to start a conversation. Lead quality was reviewed with the sales team so targeting kept improving.
- 01
Audience Planning
Ideal-customer profile, target accounts and job titles.
- 02
Content & Launch
B2B ad content and lead forms live across the audiences.
- 03
Lead Nurturing
Retargeting and follow-up content for people who engaged.
- 04
Optimise
Audiences, bids and messages refined on lead quality.
- 05
Scale & Report
More budget to the best segments, with monthly reporting.
What We Delivered
Decision-Maker Targeting
Audiences built by job title, seniority, industry and company size.
Sponsored Content & Lead Forms
Single-image, carousel and document ads with native lead gen forms.
Lead Qualification
Leads reviewed with the sales team to sharpen targeting over time.
Campaign Performance
Results funnel
- Impressions
- Website Visits
- Qualified Leads
What the numbers mean
- 0.65%of impressions became website visits
- 4.1%of website visits became qualified leads
Figures for Myriad Design's LinkedIn Ads work as reported by Dfly Inc; rates are calculated from those figures.
Illustrative Client Feedback
Examples of the feedback we work towards, shown for illustration. They are not quotes from named clients.
Illustrative
“Dfly Inc took a vague idea and turned it into a product we're proud of. Communication was clear from kickoff to launch, and the results kept improving after.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“The team moved fast without cutting corners. Our app shipped on schedule and the post-launch support has been just as responsive as the build phase.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“What stood out was how data-driven every decision was. We finally have a digital partner who explains the 'why' behind every recommendation.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our engineering standards are high and Dfly Inc met them without us having to chase for code quality. Reviews were thorough and deployments were smooth.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our organic traffic and enquiry volume both climbed within the first quarter. Reporting was clear enough that our whole team could follow it.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Eighteen months in and they still treat our roadmap like it's their own. That kind of consistency is rare from an outside partner.”
Illustrative testimonialExample feedback, not a named client