Grow Organic Traffic
More visitors from search without paying per click.
All Case Studies
SEO Case Study
310% Organic Growth for B2B Stationery Brand
for The Stationery Box · Stationery Supplier
An SEO campaign planned to bring The Stationery Box more organic traffic and bulk-order enquiries from businesses — and measured on enquiries and leads, not just reach.
520+Monthly Leads
The Stationery BoxSEO- 56+Keywords on Page 1
- 28,400Monthly Organic Traffic
- 520+Monthly Leads
- 1.8%Monthly Organic Traffic → Monthly Leads
About the Client
The Stationery BoxStationery Supplier- Client
- The Stationery Box
- Industry
- Stationery Supplier
- Service
- SEO
The goalThe Stationery Box wanted more organic traffic and bulk-order enquiries from businesses.
Campaign Objectives
Rank for Buyer Searches
Page-1 rankings for the terms customers actually use.
Generate Steady Leads
Enquiries every month from organic search.
Build Long-Term Authority
A site search engines trust more over time.
Our SEO Strategy
We combined technical fixes, keyword-led content and steady authority building, so the site could rank for the searches buyers actually use. Rankings, organic traffic and enquiries were tracked every month, and the plan was adjusted as results came in.
- 01
SEO Audit
Technical, content and competitor audit with clear priorities.
- 02
Fix & Optimise
Technical fixes and on-page optimisation of key pages.
- 03
Keyword Strategy
Target keywords mapped to the pages that should rank for them.
- 04
Content & Authority
New content and backlinks built month by month.
- 05
Track & Improve
Rankings, traffic and leads reported and acted on.
What We Delivered
Technical SEO
Speed, crawlability, indexing and structured data fixed first.
Keyword-Led Content
Pages and articles planned around real buyer searches.
Authority Building
Quality backlinks and listings that build trust with search engines.
Campaign Performance
Results funnel
- Monthly Organic Traffic
- Monthly Leads
What the numbers mean
- 1.8%of monthly organic traffic became monthly leads
- 56+Keywords on Page 1
Figures for The Stationery Box's SEO work as reported by Dfly Inc; rates are calculated from those figures.
Illustrative Client Feedback
Examples of the feedback we work towards, shown for illustration. They are not quotes from named clients.
Illustrative
“Dfly Inc took a vague idea and turned it into a product we're proud of. Communication was clear from kickoff to launch, and the results kept improving after.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“The team moved fast without cutting corners. Our app shipped on schedule and the post-launch support has been just as responsive as the build phase.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“What stood out was how data-driven every decision was. We finally have a digital partner who explains the 'why' behind every recommendation.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our engineering standards are high and Dfly Inc met them without us having to chase for code quality. Reviews were thorough and deployments were smooth.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Our organic traffic and enquiry volume both climbed within the first quarter. Reporting was clear enough that our whole team could follow it.”
Illustrative testimonialExample feedback, not a named client
Illustrative
“Eighteen months in and they still treat our roadmap like it's their own. That kind of consistency is rare from an outside partner.”
Illustrative testimonialExample feedback, not a named client